Hello.
In 2024, we’re placing our chips on the Final Frontier of Measurement – Brand, Personalization Getting More Personal, The Return of the Commercial Break, The New Consumer is a Robot, and Taking the ‘E’ out of SEO. If you’re looking for more clarity on any of those areas in 2024, read on.
Happy New Year, and we’ll see you on the other side.
Dalton Dorné CMO, Tinuiti
P.S. GenAI doesn't appear as its own standalone Big Bet because it’s already integrated across every piece of the digital marketing world. We therefore detail how AI affects each Big Bet, which we think you’ll find more concrete and actionable. We believe your most important task as a leader in 2024 is to adapt not just your marketing strategy – but redefine your very understanding of marketing – around the new reality of Gen AI.